Group Strategy 2010
"Strong company value as an economic focus."
Our economic objective is a "sustainable increase in company value". By focusing on this benchmark, we intend to position our Group as a company with global operations and an integrated network capable of providing comprehensive service to its customers at major locations. In order to achieve this objective, we make use of three strategic levers:
1. Growth in the core business:
Expanding development from the core markets and regions
Our overall strategy will enable us to expand our business beyond our submarkets, because even though our market is global, the laws governing it are regional. We are linked to our customers through our branch offices. Short intra-Group communication channels translate into fast decision-making and coordination processes. As such, we remain close to the project and, consequently, to the customer.
2. Superlative operating performance:
Innovativeness as a competitive advantage
Our customers value our process skills and the fact that we work hard to save them money and to conserve resources. For large co-operations in particular, quality, safety, health and environmental considerations (QHSE) have long been among the key criteria looked at when awarding contracts.
3. Further strengthening the corporate culture
The Muehlhan Group's past growth has also involved expanding its operations by taking over other market players. Our size and global presence means that we already have an advantage over many of our competitors. We intend to solidify this vision of Muehlhan as a strong market player by working hard to develop awareness of our corporate image throughout the entire Muehlhan Group.